Thanks for sharing this breakdown, the "not all friction is bad" really stood out to me. Getting users to put some skin in the game clearly worked for equals
With free users , most drop off after x weeks if they fail to be activated. Putting a time based trial in place to drive urgency of activation (focus on urgency, user buy in) seems to be the big lesson regardless of freemium or free trial ?
Thanks for sharing this breakdown, the "not all friction is bad" really stood out to me. Getting users to put some skin in the game clearly worked for equals
With free users , most drop off after x weeks if they fail to be activated. Putting a time based trial in place to drive urgency of activation (focus on urgency, user buy in) seems to be the big lesson regardless of freemium or free trial ?