Bad email is dying, but this has always been the case, I rarely find people going beyond 6+ follow ups and more than 6+ customizations.
The biggest issue is conversion though, I still prefer outbound due to conversion. I rarely would have people sign via cold email, it would payback the money but it was way too much work and no assets at the end of the day were produced
Kinda, I mean like.
Bad email is dying, but this has always been the case, I rarely find people going beyond 6+ follow ups and more than 6+ customizations.
The biggest issue is conversion though, I still prefer outbound due to conversion. I rarely would have people sign via cold email, it would payback the money but it was way too much work and no assets at the end of the day were produced